Tuesday, September 20, 2011

My Weekly Visit to Google Analytics

My Weekly Visit to Analytics (edit/delete)

Well I try to visit Analytics at least once a week to see what traffic I am receiving & approximately where it is coming from....  I wish I could figure out "specifics" to follow up, but wanted to share a brief overview of what it told me this morning.  I do check more frequently at times depending on what I have put out into the market place.  Ironically I received a lot of traffic after I blogged about my visit to Costco & the Stuffed Olives with Garlic & Jalapeno & Wasabi Doritos....  Here is what this Monday morning brought to light.
I was thrilled that I was discovered in "4" countries...."3" outside the United States.

1.173.8800:00:5688.24%17.65%
2.31.0000:00:000.00%100.00%
3.21.0000:00:00100.00%100.00%
4.12.0000:02:17100.00%0.00%

 This area told me "where" my sources were coming from....  You will see the majority were from Active Rain!
Top Traffic Sources
<>SourcesVisits% visits
activerain.com (referral)
626.09%
(direct) ((none))
521.74%
google (organic)
521.74%
313.04%
iahsp.com (referral)
28.70%
Then you will see what key words were used to find me in these searches....(so that may be I can improve) 
<>KeywordsVisits% visits
120.00%
120.00%
120.00%
120.00%
120.00%
It gives you a wonderful graph at a glance with a number of visitors per day if you scroll over....
 graph 092011 visit to google analytics
 I can not reduce this in the copy & paste, but it tells me how many visits - how many were "new & unique" visits, how many pages were view, how long the average time on my website, and "bounce rate"...well bounce rate was a mystery to me until I read this article....it appears that under 50% is "an average bounce rate...higher & you have a problem" per the article on INC.com.  It also tells me the percentage of visitors that were new verses overall visitors.
http://www.inc.com/guides/2011/01/how-to-reduce-your-website-bounce-rate.html
Well obviously there is so much more work to do in just starting up with all of this...but little by little I hope that results & improvements start happening.  I found it really interesting to see the wide exposure in the various countries.
I am not sure how many follow their results on Google, but it may be worthwhile to see when traffic is down & when it is up?  I am trying to narrow down what can improve my traffic.  Active Rain is at the top of the referring sites:)!  It is free to sign up by the way.  I also just heard it is beneficial to post your AR Blog to your Google Blog....so I am going to start trying that today...starting with an article about my analytics :).
Thank you Google, Active Rain & Inc.com!
Thank you for visiting!  Pam

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